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[Albion] Andy Naylor is leaving

















El Turi

Injured
Aug 13, 2005
7,177
Argentina
Haven’t loads of local football journalists left their jobs recently saying they are involved in a new venture?
 


Blue Valkyrie

Not seen such Bravery!
Sep 1, 2012
32,165
Valhalla
I wonder if the new venture is connected to the new SeagullsTV ?

Just a coincidental guess.

Anyway, whatever it is, best of luck to Andy - I've always enjoyed his work at the argus.
 


Harry Wilson's tackle

Harry Wilson's Tackle
NSC Patron
Oct 8, 2003
56,106
Faversham
Stoke.
 












Frutos

.
Helpful Moderator
NSC Patron
May 3, 2006
36,302
Northumberland
Good luck to him.

The Argus is a sinking ship, can't blame him or anyone else for seeking better things elsewhere.
 










Bozza

You can change this
Helpful Moderator
Jul 4, 2003
57,286
Back in Sussex
Thought the same, maybe a central video/blogging/podcasting destination is about to be launched - maybe Amazon?

Found it - https://www.prolificnorth.co.uk/news/publishing-news/2019/06/phil-hay-leave-yorkshire-evening-post

His departure comes as American sports subscription publisher, The Athletic, has started targeting UK sports journalists ahead of its launch in the country.

It said that it was planning to hire a team of around 50 to write about football across the UK, in a similar hyperlocal model, that it has in the United States.

When it launched in the US, it brought in well-known reporters to bring their audience to the site.
 


Bozza

You can change this
Helpful Moderator
Jul 4, 2003
57,286
Back in Sussex
Found it - https://www.prolificnorth.co.uk/news/publishing-news/2019/06/phil-hay-leave-yorkshire-evening-post

His departure comes as American sports subscription publisher, The Athletic, has started targeting UK sports journalists ahead of its launch in the country.

It said that it was planning to hire a team of around 50 to write about football across the UK, in a similar hyperlocal model, that it has in the United States.

When it launched in the US, it brought in well-known reporters to bring their audience to the site.

The Athletic is a subscription-only site - US$47.99 per year if you pay annually, otherwise $9.99/month.
 






Bozza

You can change this
Helpful Moderator
Jul 4, 2003
57,286
Back in Sussex
You can see why it would appeal to the likes of Naylor and Hay. The constant grinding for local newspaper publications must be quite soul-destroying...

"The popular view then, as it remains now, was that people just aren’t willing to pay for content online and that to win in media you have to put out a high volume of free articles on social.

The Athletic took the opposite approach. It’s a narrative violation. Everything is part of a paid subscription, with the belief that instead of writers needing to post 3-4 pieces per day, they should focus on deeper stories that add value to paid subscribers over time. That worldview resonated with us."​

And this is why they'd want the likes of Naylor:

"When we expand into a new market, we gain new subscribers by hiring writers who have a following already and by word of mouth from existing subscribers. Then like any direct-to-consumer brand, we are acquiring subscribers through Google, Facebook and Twitter."​

Both from an interview with The Athletic's CEO - https://techcrunch.com/2018/10/31/theathletic-interview/
 




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