Re: bit in bold above, PUNK AF is labelled ALCOHOL FREE IPA. It's also labelled 0.5% ABV. Does that mean it's mis-labelled? Asking for a friend
I'm not the expert on this stuff on NSC, so can't comment about them, but I know that many marketing people will interpret the rules as far as they can for their own advantage. That's where the ASA step in to make sure that claims are legal, decent and truthful.