Paul Barber indicated this (ie we're running at an operational loss) when he was on the Albion Roar earlier in the season. Clearly the transport arrangments cost the club something well into seven figures (Martin Perry) but the 2011/12 accounts will prove interesting reading in March, although those in March 2014 possibly more so when Barber's impact can be seen.
I wonder if its a Starbucks style "loss"?