My other beef is the lack of subtle badgework. Just a seagull or very small badge. I liked the old Tommy Hilfiger type BHA badged shirts and the caps with just a small off centre seagull so I can wear them elsewhere, rather than just the Amex. I bought a new cap for this season, but the badge is too big for casual wear.
I perhaps feel it more than some as I don't wear replica shirts and it would be nice to show my allegiance without being garishly clad.
If ONLY there were a popular leisurewear brand, with an online presence and a shop in Churchill Square, with a seagull logo, almost IDENTICAL to the club one.