[Misc] Advertisement. Everywhere. All the time.

[Fungus]

I do find myself wondering what Huel's advertising budget must be. It feels like I see their adverts multiple times a day and on several podcasts there are terrible advert reads by the host. Gary Neville's advert reading is shockingly poor - it's like he's never read out loud before every time he has to tell us about the health benefits of Huel and how it fits his lifestyle!

Who or what is a Huel?

 

[Brovion]

Maybe I'm in the minority, but I will go out of my way to AVOID products which have really annoying adverts. When I was in the UK and wanted to use a price comparison website, I would never use Go Compare because their adverts were so irritating.

Well I'm with you - and I avoid Go Compare for exactly the same reason. Well I did, but I might use them in the future as their ads are now less irritating than Compare The Market which has flogged those meerkats to death.

But yes I do avoid products where the adverts are irritating. (As a Youtube viewer I will never EVER use HelloFresh). And I also buy/use products where I've enjoyed the ad as I think they should be rewarded. An example actually being Compare the Market where I thought the meerkat ads initially were original and witty.

 

[schmunk]

Portlandia is brilliant! I binge-watched many many hours of it last month.

On the subject of TV adverts though, I have noticed a significant difference between the quanity of U.K. TV adverts with unnecessarily screechy wailing songs as soundtrack to the ad, whereas in the U.S. and Europe many of the adverts have none of that and instead go for more softly spoken simple messages.

Why U.K. marketeers think that screechy wailing music sells product better than simple messages is a total mystery to me. As soon as I see / hear an advert like that I either mute it or change channel within 3 seconds so they are certainly turning off some customers. By contrast I found myself focussing more on the simpler adverts in other countries.

Turns out Bodyform isn't For You after all...

 

[Beanstalk]

Wonder if anybody in the history of the world ever bought goods and services on the strength of a company buying naming rights to an Amex lounge? Come to think of it, those of us who were there at the start will probably call the stadium the Amex forevermore, no matter which global conglomerate with superior buying power eventually wins the naming rights. The Tesla Stadium anyone?

Mind you, I speak as one who refuses to call the Sea Life Centre anything other than the Dolphinarium

Currently sitting in Rockwater Hove, drinking a Heineken that I paid for with my American Express credit card, before going home (which I've just put on the market with Mansell McTaggart - Mayo Wynne Baxter are sorting the contracts out for me) to cook dinner using vegetables I picked up from Sun Harvest. Tomorrow, I've got lunch at Donatello's where I will grab a pint of Harvey's before heading back home, which I'll enter by using my sliding doors, as installed by Gap Solutions.

Same as you though, I'm not affected by corporate advertising!

 

[goldstone]

I never ever watch ads on TV. If I'm watching "live" TV (which is rare) I mute the sound during ads and look away. If I'm watching something I've recorded or on catch-up I fast forward through the ads. Never listen to commercial radio, except Times Radio where I turn the sound down during ads.

 

[AZ Gull]

Who or what is a Huel?

I also have no idea what Huel is.

 

[Mustafa II]

I also have no idea what Huel is.

It's a type of edible sludge that capitalism is trying to sell us.

Basically it's a powder that you add water to, and it becomes a sludge being marketed as a healthy 'meal'.

Very dystopian, if you ask me.

 

[chip]

I also have no idea what Huel is.

My son tells me it is constipation powder

 

[jcdenton08]

There’s a bit of a misunderstanding about the basics of advertising here… 99% of it is creating brand awareness, so that when you are in a position to make a purchase and make a choice between brands, you choose the one you are familiar with. This is the power of advertising.

You don’t see an advert for a conveyancing solicitor and immediately run out and buy or sell a house. But when you DO buy or sell your house, their name will be in your head as familiar and “trustworthy” because of their advertising.

Nobody needs to see a McDonalds advert to be told McDonalds exists. What it will do is reinforce their brand when you are on Just Eat choosing between them and someone else.

The examples above re: Heineken etc. They’re pitching the product as a premium product that James Bond drinks, and you get in private lounges. The advertising in this case is about reinforcing the brand’s image as being a premium product.

 

[Dick Head]

Every time the adverts come on it's 'Who Killed the F*ing Zutons', I'm not buying it on principle.

 

[Anger]

There’s a bit of a misunderstanding about the basics of advertising here… 99% of it is creating brand awareness, so that when you are in a position to make a purchase and make a choice between brands, you choose the one you are familiar with. This is the power of advertising.

You don’t see an advert for a conveyancing solicitor and immediately run out and buy or sell a house. But when you DO buy or sell your house, their name will be in your head as familiar and “trustworthy” because of their advertising.

Nobody needs to see a McDonalds advert to be told McDonalds exists. What it will do is reinforce their brand when you are on Just Eat choosing between them and someone else.

The examples above re: Heineken etc. They’re pitching the product as a premium product that James Bond drinks, and you get in private lounges. The advertising in this case is about reinforcing the brand’s image as being a premium product.

Yeah, I get that, but my point to those companies trying to create their brand awareness is this…

”Shut the **** up with your screechy wailing adverts!!! I’m not interested in buying any of it!! You’re delaying my comedy / drama / documentary. Do one!!!”

Basically my approach to TV Adverts is the same as the home owner with the sign outside saying “No cold callers, no hawkers, no circulars, no canvassers”.

 

[The Clamp]

I would like to hear your thoughts on this... Is there too much advertisement?

I feel like it's everywhere and it's constant. Yes, I mostly just ignore it, but can't at times help myself getting annoyed with the constant bombardment of (and interruption with) absolute sh*t. On TV, podcasts, internet, newspapers, street signs, emails, flyers, radio, social media, cold callers, apps, discount coupons, sponsors, letterbox full of irrelevant rubbish, etc, etc.

What would world look and feel like if there was a little bit less of advertisement? I'm sure one day one can have an implant that would block all visual and audible advertisement in a way that adblock type apps/extensions work on internet today.

For just £5 a month you can solve all this.

 

[The Clamp]

But yes. Far too much advertising is allowed.

 

[5Ways Gull]

God bless the BBC!!

 

[schmunk]

God bless the BBC!!

Left wing propaganda - it should be banned.

 

[schmunk]

God bless the BBC!!

Right wing propaganda - it should be banned.

 

[5Ways Gull]

Right wing propaganda - it should be banned.

Is the correct answer currently as we have a labour government. Once (if) the conservatives get back in then your first post will be correct.

 

[Harry Wilson's tackle]

I once would only watch and listen to BBC to avoid ads. Football on Sky put an end to that. I now enjoy taking the piss out of the gamboling adverts. And I do it responsibly. I always know when to stop (when the ****s have *****d off)

I draw the like at radio ads so only listen to BBC.

 

[Harry Wilson's tackle]

Maybe I'm in the minority, but I will go out of my way to AVOID products which have really annoying adverts. When I was in the UK and wanted to use a price comparison website, I would never use Go Compare because their adverts were so irritating.

I love the meercat ones but it turns out there is no meerkat website, so I think the buggered that campaign up somewhat.

 

[Harry Wilson's tackle]

Yeah, I get that, but my point to those companies trying to create their brand awareness is this…

”Shut the **** up with your screechy wailing adverts!!! I’m not interested in buying any of it!! You’re delaying my comedy / drama / documentary. Do one!!!”

Basically my approach to TV Adverts is the same as the home owner with the sign outside saying “No cold callers, no hawkers, no circulars, no canvassers”.

Interesting about our ads being skreechy and US ones being subtle. When I lived in Canada in the early 80s the TV ads (American TV) were diabolical. All shouting. Whereas in the UK when I left they were all white and smug.

Perhaps when it comes to capitalism the US is ahead of us. Hard to believe, but possibly true.