The club’s development website states, “The centrepiece of the redevelopment is a stunning new five-storey stand featuring an all-glass front – a homage to the club’s earliest days when it stood in the shadows of the original Crystal Palace, erected on Sydenham Hill. A central vaulted arch, with the famous Eagle crest, is a reminder of the iconic 1851 Exhibition Hall, and eagle wings flank the 41-metre structure.
“The project is being designed by leading stadium architects KSS, the firm behind the redevelopment of iconic sporting venues, including Anfield, Twickenham and Wimbledon. The roof of the new stand will be designed to funnel sound down to the pitch and the Arthur Wait Stand opposite.
Funny didn't mention the award winning Amex Stadium they also designed!
Probably the embarrassment that their architects just pulled up their old Amex West Stand plans and swapped the colours around.