Nope, far from and I applaud your actions. My disparaging comment was more aimed at the billions who either don’t care or aren’t in a position to. Which means, as you say, change occurs at such a slow rate as to not make the required difference to eg Climate change. The other reason for my comment is that I’m in this industry and have sort of seen it all before. I’ve grown tired of exposes because they’re so cyclical. And the reason for that is generally the great British public doesn’t really care about food as long as it’s cheap. That’s the bottom line. Everything else is secondary. Especially by comparison to many European countries. Most people are ignorant and can’t even be arsed to look at whats printed on packaging, then gasp outrage at the latest ‘expose’ or ‘scandal’ when really it’s been underneath their noses if only they weren’t “too busy” (on on smart phones, scrolling left and right all day) to read food labels and/or ask some basic questions about what we stick in our gobs 3 meals per day. And that’s because Cheap food trumps everything else. People don’t even care that much about fraud even, as long as it looks like food and tastes like food and is cheap. The sheer scientific engineering that goes into food production to replace basic nutritional values would astonish you. It’s incredible and very clever stuff. It’s not illegal, to some extent it’s necessary to feed everyone but mainly it’s because of that old chestnut: money. Profit and margins dominate to such an extent our food literally doesn’t taste like “mama used to make” for a very good reason - because it’s been entirely re-engineered in a generation. We are all eating Frankenstein today, it’s unavoidable really.
Now though we’re actually in a position to carry on drinking cows milk because we don’t need cows anymore to make it. Imagine all that farmland now not required, we can turn it into housing instead. I myself tasted cows milk that had never seen a cow nearly a decade ago because of my job, being allowed a thimble like measurement because it was so expensive to grow and had been flown to London from California where the Silicon Valley based Agritech company was based. It was an astonishing Window into the future then, but that future is now here and being rolled out. It tasted exactly like cows milk because genetically it was. Just never come from a cow. We can now skip that bit just as we don’t need chickens etc anymore to eat chicken etc. Which is bad news for any remaining milkmaids. And vegans wanting to tell everyone they are
