Whilst I don't like the fact that many ordinary working class supporters are getting priced out of football we have to remember it is an entertainments business.
Compare it with other events of a similar duration. The average pop concert lasts approx 2 hours. People have to part with ridiculous money to see there favourite artists. Take the theatre, an almost perfect example, two hour play with a half hour interval. You'd be lucky to get a seat and view as good as the WSL for £43. It just doesn't happen. I could go on...
The fact is the entertainments industry is big business these days and with that customers/fans are being asked to pay a premium. Unfortunately it's the nature of the beast and isn't simply confined to football.
The days of walking to the Goldstone and handing over a couple of quid are long gone. The sooner people realise that the better. I'm not saying its right and I'm not saying I like it but football is now an expensive hobby. Until the governing bodies introduce a wage cap price hikes won't go away.
Maybe it's the reason why The Amex doesn't generate the passion it should, less working class supporters (if that's the right term) more 1901 types that prefer the food and drink to singing, it's only a theory.