But paying over the odds is the name of the game and it seems that everyone else accepts that these are the norms except us!! Which is good because it protects our club against the kind of folly that nearly drove us out of existence the last time we were in the top division but it's not so good when it comes to competing with everyone else in the top division.
I don't want us competing with everyone else in the division if it means going bust like the rest of the twunts that have preceeded us. I would prefer to consolidate and then in years to come when I have grandchildren, be proud that Arsenal and Brighton are the only clubs to make a consistent profit year in year out, and still compete at the top of the league.