It is a strange world where we incentivise such things and a rare day, when you see one with anything loaded in the back.Pick ups are a work vehicle. As a Ltd company the cost of the pick up and everything associated with it offsets corp tax, vat etc. All the while with 5 seats for the familly. That is why, it makes financial sense.
I have a similar issue with High Street Parking, where we reward people with free parking where they cause the most inconvenience and charge them to park in the car parks, which have been allocated nearby for PARKING CARS. The days of people lugging heavy stuff from the High Street are long gone, I just wish Councils and public opinion would hurry up and catch up.