I'm still struggling to see there is anywhere near that amount of value to most fans. I think I'm right in saying that it's been possible for Bronze members to buy tickets for every game to date, and I can't see that changing.
It'll appeal to the type of people that bought season tickets years ago but hardly ever turn up, so they have a seat 'just in case' they want to watch a game. Not as uncommon as you might think - I know a fewl people in London that do this for the 'big' clubs.