Oh don't be so pious or obtuse when you realise the point being made. To conflate my comments on data with some imagined idea that I don't care about those who have lost loved ones is at best unfair and at worst, insulting.
I really have no idea what you're banging on about now.
You see "just data", I see that data represents a worsening situation that means I can fully understand why there is concern amongst the government's lead advisors.
FWIW, I think the UK government have quite an obvious strategy - to find a blend of measures that allows economic and social activity to be as great as possible whilst keeping viral spread, and its fallout, as low as possible.
Unfortunately the implementation of that strategy has been poor, and communication has been even worse. It's been ridiculously confusing and I'll admit to losing track of what level of social interaction (number of people / different households) was within the guidelines at different times.