Holding onto the marketing rights does not stop the club coming to a licensing agreement with individual retailers to stock a range of Albion merchandise, question is does any retailer think having such a license is going to be worth it.
I for one think it is good to restrict the channels...
A couple of empty buses parked on the bus stop on the A27 by the subway going towards Brighton would be a help but I bet these would be snapped up by early leavers.