[Misc] Advertisement. Everywhere. All the time.

Bozza said:

I opened this thread expecting news of an unexpected sequel to Everything Everywhere All at Once.

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Bozza said:

I opened this thread expecting news of an unexpected sequel to Everything Everywhere All at Once.

Click to expand...

Home and Away said:

I would like to hear your thoughts on this... Is there too much advertisement?

I feel like it's everywhere and it's constant. Yes, I mostly just ignore it, but can't at times help myself getting annoyed with the constant bombardment of (and interruption with) absolute sh*t. On TV, podcasts, internet, newspapers, street signs, emails, flyers, radio, social media, cold callers, apps, discount coupons, sponsors, letterbox full of irrelevant rubbish, etc, etc.

What would world look and feel like if there was a little bit less of advertisement? I'm sure one day one can have an implant that would block all visual and audible advertisement in a way that adblock type apps/extensions work on internet today.

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jcdenton08 said:

There’s a bit of a misunderstanding about the basics of advertising here… 99% of it is creating brand awareness, so that when you are in a position to make a purchase and make a choice between brands, you choose the one you are familiar with. This is the power of advertising.

You don’t see an advert for a conveyancing solicitor and immediately run out and buy or sell a house. But when you DO buy or sell your house, their name will be in your head as familiar and “trustworthy” because of their advertising.

Nobody needs to see a McDonalds advert to be told McDonalds exists. What it will do is reinforce their brand when you are on Just Eat choosing between them and someone else.

The examples above re: Heineken etc. They’re pitching the product as a premium product that James Bond drinks, and you get in private lounges. The advertising in this case is about reinforcing the brand’s image as being a premium product.

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