Listening figures for Harty

[clapham_gull]

Viewing figures are difficult to measure accurately are only based on a small sample.

The official television viewing figures are based on a very small sample. I have a mate whose TV is all set to measure what he exactly watches and when. He gets a small fee for doing that.

Doesn't strictly apply to the BBC but each broadcasters cut of the advertising revenue is falling because the places where advertisers can put money has expanded.

The BBC also need to justify the licence fee.

There is only so much money to go round.

For this reason broadcasters are going to have to improve their means of measuring audiences to be able to compete and justify advertising and funding

It's therefore no cooincidence that they all seem to be starting "video on demand" services, podcasts etc.. because that's a far more simple way of guaging what people WANT to watch and listen to.

 

[The Clown of Pevensey Bay]

Viewing figures are difficult to measure accurately are only based on a small sample.

The RAJAR figures (www.rajar.co.uk) are accepted in the radio industry as being reliable -- and coming from a big enough sample. You get only sketchy info on their website -- individual stations get a more detailed breakdown posted to them.

They come from a statistically decent-enough sized sample, too.

You're right though, they give no impressionh of what listeners actually WANT, only what they LIKE.

 

[Barrel of Fun]

0 - He doesn't listen to anybody.

 

[Ccider]

If the phone in was about the football I would start listening again.

 

[Horsham Gull]

Is that people or brain cells?

This applys to describing the STHs too