The match commentary is fine. The phone-in on the other hand maybe needs a 'shock-jock' to cut the arseholes off after they've given themselves enough rope - which they usually do within the first minute. Alternative is everybody with an interest in the Albion switches off after the match commentary. Same as some of us always turn the sound down on the pundits on 'The Premiership'. Too much irrelevant chatter aye? Unlike on here of course
Now THERE'S a hook-line for a great advertising campaign for the phone-in. Can just see that splashed down the side of the 5B with the number to call - which is, incidentally ...