I don't get it, and now it's bugging the crap out of me.

[Cheeky Monkey]

Gosh, how very astute of you to ascertain my lack of grasp of long words, from just one [tongue-in-cheek] post. Well done you.

And, yes I care about my 'shopping experience' as well as the value on offer. Sue me.

Nothing tongue-in-cheek about you darling, quite the opposite.

"Clean up - aisle two!"