Have you ever bought something because it was a shirt sponsor?

[chez]

anyone who boycotts a product just because they sponsor a rival club is just SAD

Or Loyal to their own club

 

[bhaexpress]

I have bought something recently because I liked their sponsor. I have also not bought something for the opposite reason. However, it's down to there being a very similar product being of a very similar price and thus not anything I have made a real issue of.

 

[Tom Hark Preston Park]

You'd like to think that nobody was thick enough to have EVER bought ANYTHING because it was a shirt sponsor. Tho sponsors have to expect that SOMEBODY will. Never bought a single SKINT record on account of the nine year sponsorship, tho bought many SKINT teeshirts for reasons both iconic and ironic. Cos it looked good. Sincerely hope that no Geordies ever bought any Northern Rock products. And probably safe to say won't be buying any software services from a Burgess Hill software house or whatever they are. Especially as they have appear to have the right to plonk SHIT or similar on the front of the shirts. stick to me Palookaville top cheers.

 

[turienzo's lovechild]

Or Loyal to their own club

its not really LOYAL though is it, loyal is going to games or contributing to THAT club by buying merchandise. I can vaguely understand buying a product from a company that sponsors YOUR club, such as a skint records CD, but boycotting a company just because they sponsor a rival club? Bit sad to be honest

 

[bn3gunner]

Out of interest, why do you support Arsenal?

Ive supported arsenal since i was born (no choice!) my old man was born in Islington , Im not a johnny come lately and until recently i attended over 50% of home fixtures and as many away fixtures as i could . Although i must say im a tad fed up as i just cant afford to go that much anymore now i have kids.

 

[Sajerz]

I bought a SKINT wallet from the club shop.
Actually I bought two because I lost one.

 

[Tom Hark Preston Park]

I bought a SKINT wallet from the club shop.
Actually I bought two because I lost one.

Ah, the power of marketing

 

[supaseagull]

its not really LOYAL though is it, loyal is going to games or contributing to THAT club by buying merchandise. I can vaguely understand buying a product from a company that sponsors YOUR club, such as a skint records CD, but boycotting a company just because they sponsor a rival club? Bit sad to be honest

SOrry TL but I don't agree...it works both ways and that's the risk alot of big companies take into consideration when putting their name forward for sponsorship deals.

I refused to buy any virgin products when they sponsored palace in the 90's and I'd still think twice about buying products from a company that funds a club I particularly dislike - After all, by buying products from that company, you're in effect giving the company money to sponsor that club and you're willingly putting money into a rival club.

 

[turienzo's lovechild]

SOrry TL but I don't agree...it works both ways and that's the risk alot of big companies take into consideration when putting their name forward for sponsorship deals.

I refused to buy any virgin products when they sponsored palace in the 90's and I'd still think twice about buying products from a company that funds a club I particularly dislike - After all, by buying products from that company, you're in effect giving the company money to sponsor that club and you're willingly putting money into a rival club.

we're going to have to agree to disagree as i couldn't be further from your thinking

 

[bn3gunner]

i just like to think im doing my bit, have never drunk holsten and refused to buy a holiday from thompson- a bit sad but i cant help it

 

[mejonaNO12 aka riskit]

the point of advertising is that your not MEANT to be conscious of your viewing of it.

seeing the name on a football shirt every day will certainly get the name around. i hadnt heard of ITS before the sponsorship so that in itself has been a step forward

 

[northstandnorth]

obvously the power of shirt advertising is stronger than we think,or the threat of a boycott

hence rangers/celtic having common sponsors and everton being sponsored by the parent company of liverpools

 

[Couldn't Be Hyypia]

You'd like to think that nobody was thick enough to have EVER bought ANYTHING because it was a shirt sponsor. Tho sponsors have to expect that SOMEBODY will.

No - I don't think sponsors are so simplistic as to expect you to rush out and buy things simply because you saw a brand name on a shirt. As I said, it primarily about awareness and reinforcement and not about directly prompting a purchase.

 

[Cian]

obvously the power of shirt advertising is stronger than we think,or the threat of a boycott

hence rangers/celtic having common sponsors and everton being sponsored by the parent company of liverpools

Liverpool are sponsored by Carlberg which is owned by Carlsberg A/S

Everton are sponsored by Chang, which is owned by ThaiBev

They're entirely disparate companies.