Barry Izbak
U.T.A.
I wonder what ITS think they are going to get out of having their monicka on the most popular and trendy football shirt in England?
Do people buy things because they see it on a shirt, or is it all about brand awareness?
I first started listening to Classic FM after seeing it on QPR's shirt.
A mate of my brother's is a Man City fan and he was on the procurement team of one of the big four high street banks 15 or so years ago. There was this huge project to kit out a computer centre and he was responsible for getting computer firm brother a tender invitation, that they eventually won. Worth millions, due in large part to their decision to sponsor Man City.
On the other hand I know a Spurs fan who chucked his JVC music centre out because of Arsenal.
Any other good tales?
Do people buy things because they see it on a shirt, or is it all about brand awareness?
I first started listening to Classic FM after seeing it on QPR's shirt.
A mate of my brother's is a Man City fan and he was on the procurement team of one of the big four high street banks 15 or so years ago. There was this huge project to kit out a computer centre and he was responsible for getting computer firm brother a tender invitation, that they eventually won. Worth millions, due in large part to their decision to sponsor Man City.
On the other hand I know a Spurs fan who chucked his JVC music centre out because of Arsenal.
Any other good tales?