If you've a projected £110m in TV revenue coming in *every* year, (Albion's TV revenue for 16/17 if in the Championship will be under £10m) then that does give you a few more options.
NB: West Ham's TV revenue this year is about £75m yet they've "increased" ticket prices for next season... (15/16). Good old Hammers.
They'll be in trouble if they go down. They'll lose £100 million in TV money (partly offset by parachute payments) and won't exactly be able to readjust the ticket prices upwards, for a lower division. Of course no club ever thinks they'll get relegated.