I know you are being ironic, but its actually quite true. There's more to a player's worth than just what they do on the pitch. Similar to Celtic signing Nakata to boost their profile in the far East, so it was with Turienzo, and Albion's prescence in South America.
BHA are now by far the most popular English club in Argentina. There are 14 youth football clubs now named 'Brighton' or 'Albion' in Buenos Areis alone, and the Albion's 'Seagulls Club' scheme has 12,600 members in Argentina.
Message to Mods: Any chance of getting a 'chin stroker' smilie?