I don't think the chanting was the day after. When he scored his goal both home and away fans clapped which is a nice touch. The chanting came a few weeks later, can't remember the teams though.
Was it Ipswich? For some reason my brain has dredged that up from my battered memory...
Edit: Ipswich were the team that applauded his goal after the death of his son
http://www.guardian.co.uk/football/2011/nov/06/saturday-sundae-billy-sharp-ovation
There is a grim inevitability about him scoring & revealing some sort of t-shirt or otherwise related goal celebration today, isn't there?
Poor bloke for that to happen and I'm glad (for his other half too) that he's a dad again
I didn't see a Billy Sharpe today. I saw a Billy Sharp though.