[Technology] Apples new over the ears headphones. The case.. WTF!

[Munkfish]

Apple really have lost their way since the death of Jobs. The Mrs just got an I-phone 12 looks like a bigger version of an I-Phone 5.

As for the headphones they look awful.

 

[clapham_gull]

You get what you pay for.

Imagine editing your latest video blog in the early hours, only to hear a commotion outside.... (*)

Is someone trying to break into your Crouch End loft style apartment bedsit ? Have the batteries been stripped from your cloud enabled e-scooter ?

For peace of mind at least, the "automatic pause when you lift one ear cup" functionality is a GAME CHANGER.


(*) Only audible when noise cancelling mode set to OFF via the IPhone only app.

 

[Arthur]

Apple really have lost their way since the death of Jobs.

Not strictly true is it. Their market value at the time of Jobs death was around the $350bn mark. Its over $2tn now.

 

[Icy Gull]

I am an Apple fan boy, but that is just taking the piss

 

[clapham_gull]

but that is just taking the piss

They are working on it.

 

[sydney]

sennheisers or bose will piss all over them

 

[Icy Gull]

They are working on it.

Close to World Class it seems

 

[Live by the sea]

To another idiot....

Absolutely- hehe

 

[Gabbafella]

Not sure about that, but AKG have ruled the roost for headphones in recent years, some cracking stuff and well under 3 figures.

AKG, Sennheiser, Audio Technica, Bayerdynamic, all extremely good high end cans for less than these fashion statements.

 

[Munkfish]

Not strictly true is it. Their market value at the time of Jobs death was around the $350bn mark. Its over $2tn now.

In terms of design and new concepts. They haven't changed the game in my opinion.

But in terms of profit clearly not, but the foundations were already laid down.

 

[Cheshire Cat]

I'm surprised [MENTION=6886]Bozza[/MENTION] hasn't shut down NSC for six months for this announcement.

Disappointingly, he doesn't seem to have noticed.

 

[TWOCHOICEStom]

For that price they'd better absolutely smash my Sony's out of the water otherwise I'll only buy one pair.

 

[Arthur]

In terms of design and new concepts. They haven't changed the game in my opinion.

Maybe not but did the game need changing? Their continued and impressive growth would suggest not.

 

[schmunk]

Maybe not but did the game need changing? Their continued and impressive growth would suggest not.

Maybe with these they have changed the game - the VAR of headphones...

 

[Munkfish]

Maybe not but did the game need changing? Their continued and impressive growth would suggest not.

So you are suggesting the key to the success is just standing still? not sure they would have got to where they are at if they did that.

5/10 years ago I would jump at getting the latest I-pod and I-phone I didn't think I needed an I-Pad then boom there it was. Now I just don't see the same buzz being generated, maybe they have cornered enough of the market and can just keep churning out tiny upgrades every 12 months. But companies like Nokia once held the market and look how quickly that disappeared.

 

[Badger]

Maybe not but did the game need changing? Their continued and impressive growth would suggest not.

If the game is "just keep churning out overpriced products and the same people will keep buying it" then no, I don't think the game has needed changing.

 

[Arthur]

So you are suggesting the key to the success is just standing still? not sure they would have got to where they are at if they did that.

5/10 years ago I would jump at getting the latest I-pod and I-phone I didn't think I needed an I-Pad then boom there it was. Now I just don't see the same buzz being generated, maybe they have cornered enough of the market and can just keep churning out tiny upgrades every 12 months. But companies like Nokia once held the market and look how quickly that disappeared.

Funnily enough I saw a Tweet from someone on my timeline implying exactly what you just suggested. The guys tweets are protected so don't think I can share it but it read:

The three stage of Apple products

1. Lol. No. Idiots. Who is paying that? Lol.
2. Hmm.
3. WHY ARE THEY SOLD OUT? Yes! Found one.

That was someone I follow for professional reasons and nothing to do with the tech world

I certainly don't think they've stood still. Their core product range continues to be very good and very desirable which means they can command a pretty penny for it. They've built an eco system around their handhelds which is very difficult to get out of once you are in.

Whether they can disrupt other markets such as the headphone space only time will tell. I'm at stage 1 of the above and certainly won't be paying £550 for a pair of headphones.

 

[Arthur]

If the game is "just keep churning out overpriced products and the same people will keep buying it" then no, I don't think the game has needed changing.

Great news for Apple shareholders!

 

[Is it PotG?]

Apple have a new market winner. I was just pondering the other day over what was lacking in my life.

https://news.sky.com/story/apple-working-on-3-000-vr-headset-with-two-8k-displays-12209116

 

[fork me]

Not as mad as the price

Hmm, Apple release something as good as their competitors or maybe even slightly better for a ridiculously higher price. Where have I heard this story before?

One of the many reasons I won't touch Apple products with a bargepole.