Anyone speak gibberish?

[Gwylan]

I've been asked by marketing to write a proposal for an event. Here's how the brief starts.

"It will be a semi-blank canvas. That is, we want to leverage a global core agenda and theme, adjusted to reflect nuances and key factors in each market to optimize relevance."

Does anyone have a clue what that means and what language it's written in.

Even looney makes more sense.

 

[Icy Gull]

If I could find a window in my day to take your request on board and touch base with you I'd help, but I'm tied up with promoting a hard nosed marketing tool at the moment.

 

[Curious Orange]

It means they want something that appeals to everybody but they can tailor to suit individual markets.

(P.S. the language is called "Marketing Bollocks")

 

[Gwylan]

It means they want something that appeals to everybody but they can tailor to suit individual markets.

Thanks CO. Why can't they just say that?

 

[Curious Orange]

Thanks CO. Why can't they just say that?

For the same reason that lawyers and IT professionals talk in gibberish too.

Money.

 

[Tony Meolas Loan Spell]

I think they are referring to the Intergrated Management Capability with a view to Optional Monitored Concepts.

 

[Gully]

...can speak a reasonable amount of Dutch, but not Double-Dutch!