Easy. It's fried pig fat that has had chemicals added to make it taste like a popular flavour of crisps, also flavoured by chemicals, so that neither taste remotely like the animal it's supposed to.
The devil is in the detail. I can't read the smaller writing on the packs but with food if it says for example "bacon flavoured" it has natural flavouring from real bacon. If it says "bacon flavour" it's a synthetic chemical flavouring.