[Albion] 93% season ticket renewal rate

[Thunder Bolt]

I was surprised to get an email from the club 'telling me off' for not going to the Chelsea league game (the only home game I've missed this season). I didn't list it on the Exchange because it was too late. I live in London and set off very late for the match because of work. I missed my connection and realised I wouldn't be able to get there until well after kick off. It was also freezing and I was feeling a bit ill, so I turned round, went home and watched it on the telly (and regret it now because I missed the goal of the season!)

So there are genuine reasons for not listing on the exchange and on the rare occasion I have done in previous seasons my seat has never sold.

Yes, I got ‘told off’ for not listing my ticket for the Southampton game. I didn’t feel well and read NSC which said there were hundreds of tickets available.
After 60 odd years of supporting, I felt a bit put out to be treated like that, I have say. I felt like a naughty child.

 

[kevo]

Yes, I got ‘told off’ for not listing my ticket for the Southampton game. I didn’t feel well and read NSC which said there were hundreds of tickets available.
After 60 odd years of supporting, I felt a bit put out to be treated like that, I have say. I felt like a naughty child.

Me too! lol. I do virtually all home games and a lot of aways, live in London and face all the usual transport nonsense, but one step out of line and got a rap on the knuckles!

 

[maresfield seagull]

For next season the season ticket T&C state that if a season ticket holder dies the ticket can be cancelled or shared under the sharing system until the end of the season when it will be cancelled.

Also for this season the T&Cs state a pro-rata refund will be issued to the holders estate for both lump sum and direct debit payees for unused tickets. The person who was told no refunds should definitely contact the club quoting 3.9 and 3.10 of the 2024/25 Men’s Team Season Ticket Terms and Conditions.

https://tickets.brightonandhovealbion.com/usercontent/documents/pdf/2425/tandcs/MFT%20ST%20Terms%20and%20conditions%2020242025.pdf

Much more reasonable

 

[Diablo]

For next season the season ticket T&C state that if a season ticket holder dies the ticket can be cancelled or shared under the sharing system until the end of the season when it will be cancelled.

Also for this season the T&Cs state a pro-rata refund will be issued to the holders estate for both lump sum and direct debit payees for unused tickets. The person who was told no refunds should definitely contact the club quoting 3.9 and 3.10 of the 2024/25 Men’s Team Season Ticket Terms and Conditions.

https://tickets.brightonandhovealbion.com/usercontent/documents/pdf/2425/tandcs/MFT%20ST%20Terms%20and%20conditions%2020242025.pdf

Wow how generous !! I would suggest that if a season ticket holder dies, he/she won`t be going whether ticket cancelled or not !!

 

[Ooh it’s a corner]

I haven’t lived in Sussex since I went to Uni but the deal breaker for me has been less family commitments and retirement. It was only then I could realistically justify a season ticket and just when I got one, COVID hit!!
Even though my journey is an arduous/expensive one I get to about 60% of games home and away and love it. I list my seat if I can’t attend(or legally share it) and it normally does sell. I will renew as long as health and finances permit - I’m very fortunate that my ability to attend has coincided with our best ever years!

 

[Diablo]

I haven’t lived in Sussex since I went to Uni but the deal breaker for me has been less family commitments and retirement. It was only then I could realistically justify a season ticket and just when I got one COVID hit!!
Even though my journey is an arduous/expensive one I get to about 60% of games home and away and love it. I will renew as long as health and finances permit - I’m very fortunate that my ability to attend has coincided with our best ever years!

Impressive !!

 

[chaileyjem]

The exchange is 65 with no concessions so 130 quid for a parent and child.

Yes. It was self evidently a struggle to sell.Price and KO time not helping. (But it had already sold out)

 

[11Wisemen]

The exchange is not available for all matches for example Fulham . Villa not yet on as I would buy ticket for a friend near my seat but can't.

Exchange was open for Fulham - sold my two in SWC.

 

[Insel affe]

if I had to pay for my two season tickets as a lump sum once a year, I simply wouldn't be able to renew. I'd revert to picking and choosing games. The direct debit scheme, with no addtional fees/interest - is fantastic for many thousands of us.

This, not that I can not afford the lump sum, I just hate seeing that much money come out at once, I struggle to justify it in my tiny mind, interest free is a no brainer.

 

[PascalGroß Tips]

Exchange was open for Fulham - sold my two in SWC.

Sold my Fulham ticket on the exchange too in West Upper.

Mind you, I haven't had my refund as yet - which usually comes through pretty quick. Have you had your refund?

 

[Hovegull]

I managed to sell mine vs Fulham too - not refunded yet, but normally takes a week I find.

 

[Thunder Bolt]

Sold my Fulham ticket on the exchange too in West Upper.

Mind you, I haven't had my refund as yet - which usually comes through pretty quick. Have you had your refund?

No, still waiting for mine. It often gets paid into the bank on a Friday following a Saturday game.

 

[PascalGroß Tips]

No, still waiting for mine. It often gets paid into the bank on a Friday following a Saturday game.

Great ... thanks @Thunder Bolt ... I've only used the exchange a couple of times before and thought the refund was quicker. I've recently changed banks and wondered if I'd used wrong bank details for the refund ... so thanks for the reassurance

 

[11Wisemen]

Sold my Fulham ticket on the exchange too in West Upper.

Mind you, I haven't had my refund as yet - which usually comes through pretty quick. Have you had your refund?

Not yet - had the email but no payment - normally have it by the Friday.

 

[Oh_aye]

1,600 not renewing !!!

My dad's one. Too old and can't be arsed with the trains these days. Just going to pick and choose the odd game. So I'll be billy no-matesing it.

 

[Paulie Gualtieri]

I managed to sell mine vs Fulham too - not refunded yet, but normally takes a week I find.

Maybe the Fulham fan that bought it needs to onshore their money?

 

[chaileyjem]

Is there still a ST waiting list? If so, presumably the shortfall will be made up by those who have not been able to get one before, but are on the list? So, while renewal numbers of those in the 90s might be impressive and – quite rightly – something to shout about, in reality if the same amount of STs end up getting sold, then it makes no difference?

Not sure where they're getting them as the capacity goes up to 32,500 i think in time for 26/27 - not this summer. But Barber is talking of "more season tickets than ever before" being made available. Does this mean fewer match day tickets ?
Or is it just that because a few hundred or so fewer fans renewed this year - then more ST tickets will be available. to buy ?

 

[Mellor 3 Ward 4]

My mojo has never been higher but I’ll tell you why, I’m in my late fifties and I would have given up long ago on cold evenings, spending a fortune standing on shit trains from the North East, let alone, not to mention 72 hours in a foreign city with about half hours sleep in between!
However my son has turned 16 this week and one thing I have got right as a father is he is absolutely Albion mad, Has to go to as many aways as possible, goes when it’s pissing down and INSISTS on staying till the end (even when 7-0 down) and for some unfathomable reason wants to do it with me as opposed to his mates.

I’m not complaining

Excellent parenting.

 

[chaileyjem]

As the father of two now twenty-something Albion fans, I can clear up the 'unfathomable' reason for you. It is because you PAY for everything!

My 24 year old is coming with me to Man City tomorrow., he lives in Manchester, i bought him a ticket a while ago. Yesterday i bought my 22 year old a Palace ticket.
One of them did buy me a cup of tea once but you're right thats about it. ha ha.

 

[Simster]

Additionally, we price our home Cup tickets very reasonably compared to many clubs. £30 for a Cup quarter-final feels very fair - that will only be done because the club know that getting c25,000 people to buy a one-off ticket is still quite hard work for them.

I don't disagree with you at all, but it's quite interesting how that is gradually changing. The club has 27,000 home tickets to sell for the Forest game. They went on general sale (after STHs, Albion+ etc) with around 3,000 left and 24 hours on there are just 500 left (mostly difficult-to-shift singles).