I'd imagine the mail are having a bit of a crisis - trying to sell the serialisation of the book, whilst scrambling desperately to put a positive spin on it - somehow!
Bet it will sell more copies of the Mail than Norman Baker's memoirs did on Saturday/Monday a week ago. Except to insomniacs..
https://uk.news.yahoo.com/call-dave-lord-ashcroft-cameron-013913724.html#EQVl331