J'OB as ever, is spot on here. The worry however is that the term is becoming used as a pejorative term for white people in general on twitter rather than the specific target it originally set out to focus on. I recently saw an academic talk where they challenged us audience to type 'White people' into the search function on Twitter and see what pops up. I tried it. Some of the stuff on there is pretty shocking and cannot be view as anything other than discrimination and racism quite frankly.
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