Gilliver's Travels
Peripatetic
From today's marketing press...
Supermarket chain Asda has shown Wayne Rooney the red card and axed the star just three months into a deal worth £3 million.
Rooney’s girlfriend Coleen McLoughlin will continue to front the brand’s George at Asda clothing range. According to reports in the Sunday papers, Asda’s American owner Walmart decided Rooney was not worth the money following England’s poor displays in the World Cup and the young striker’s sending off.
McLoughlin’s deal with Asda has not been affected and she will net herself £1.3 million promoting the George ‘Must Have’ clothing line over the next year. She returned from the World Cup to model clothes for the supermarket’s George clothing range and will be appearing in TV and press ads for its Must Have brand.
Michael Owen, Rooney’s England team-mate, recently starred in a TV ad campaign for Asda. Owen was injured not long after the campaign broke and Rooney also suffered an injury shortly after signing up for Asda.
However, the supermarket giant 'remains confident' of netting a League One striker as its shopping carts style icon.
Supermarket chain Asda has shown Wayne Rooney the red card and axed the star just three months into a deal worth £3 million.
Rooney’s girlfriend Coleen McLoughlin will continue to front the brand’s George at Asda clothing range. According to reports in the Sunday papers, Asda’s American owner Walmart decided Rooney was not worth the money following England’s poor displays in the World Cup and the young striker’s sending off.
McLoughlin’s deal with Asda has not been affected and she will net herself £1.3 million promoting the George ‘Must Have’ clothing line over the next year. She returned from the World Cup to model clothes for the supermarket’s George clothing range and will be appearing in TV and press ads for its Must Have brand.
Michael Owen, Rooney’s England team-mate, recently starred in a TV ad campaign for Asda. Owen was injured not long after the campaign broke and Rooney also suffered an injury shortly after signing up for Asda.
However, the supermarket giant 'remains confident' of netting a League One striker as its shopping carts style icon.
