It comes down to what the club would prefer. Does it want a large number of STHs, something that we're collectively very proud of, with the acceptance that people will informally share tickets?
Or does it want to control the ticketing more tightly by making it more difficult/expensive to share tickets? If they do that then the number of STHs will inevitably fall. I can't believe that all the 20,000 plus STHs all go every single week, so they won't renew if they can't share.
It's okay at the moment as people can share smart cards but I wouldn't be surprised if they tighten that up in future. And the exchange clearly isn't the complete answer as you can only swap for sold out games and it obviously doesn't let you share with a friend/family.
Or does it want to control the ticketing more tightly by making it more difficult/expensive to share tickets? If they do that then the number of STHs will inevitably fall. I can't believe that all the 20,000 plus STHs all go every single week, so they won't renew if they can't share.
It's okay at the moment as people can share smart cards but I wouldn't be surprised if they tighten that up in future. And the exchange clearly isn't the complete answer as you can only swap for sold out games and it obviously doesn't let you share with a friend/family.