What crap. Typical corporate marketing bullshit. Why do we need these straplines? We're a football club for chrissakes.
After all, these straplines aren't cheap.
All the time that we have a CEO trousering 500k per annum , high prices on entry and merchandise, selling players for great money and not re investing into the team, you'd better get used to more and more corporate c.rap.
After all, these straplines aren't cheap.
Does it really bother you that much?
Who actually cares what they use in their marketing stuff? All clubs do it. Can't say I find "South London & Proud" particularly dynamic either, but it's just the way of the world.