Albion in the Community
Brighton & Hove Albion Foundation
If you still haven't seen the videos starring Alan Mullery with a team of Albion fans and Guy Butters with Craig MacKail-Smith, filmed as part of AITC's campaign to raise awareness of prostate cancer and prostate health amongst Albion fans, you can still view them at http://www.albioninthecommunity.org.uk/prostate/ before the campaign comes to and end later this week.
Albion fans played a major role in developing the campaign, working with AITC to create ideas to help get the message across on prostate cancer and prostate health to the club’s fan base. The idea to recruit past and present Albion heroes to help get the message across to different generations of Albion fans led to Mullery, Butters and Mackail-Smith being part of the video and poster campaign.
It is the first time Prostate Cancer UK have commissioned and piloted a 'by the fans for the fans' campaign at a football league club and depending on its success, it may roll-out similar fan campaigns at clubs across the country. The more hits we have on the webpage and views we have of the videos will help towards this.
Thanks for supporting AITC and Prostate Cancer UK
Albion fans played a major role in developing the campaign, working with AITC to create ideas to help get the message across on prostate cancer and prostate health to the club’s fan base. The idea to recruit past and present Albion heroes to help get the message across to different generations of Albion fans led to Mullery, Butters and Mackail-Smith being part of the video and poster campaign.
It is the first time Prostate Cancer UK have commissioned and piloted a 'by the fans for the fans' campaign at a football league club and depending on its success, it may roll-out similar fan campaigns at clubs across the country. The more hits we have on the webpage and views we have of the videos will help towards this.
Thanks for supporting AITC and Prostate Cancer UK