vegster
Sanity Clause
- May 5, 2008
- 28,273
Recently I saw that Chariots of Fire is being re-released. I thought that this was a nice gesture as the London Olympics are just around the corner ( how many seconds ? There must be a countdown, sponsored by Accurist)… I was rather keen to go and see it for the inspirational stories it contained, trouble is.. It just dawned on me, its yet another cynical attempt to make some money as usual. I have no problem with capitalism general but suddenly it seems, the links between sports personalities and big business are getting dangerously close. Too close in fact.
Roger Federer is a fantastic tennis player and seemingly all round “good Guy “ but has anyone else noticed that immediately he finishes a match, while winding down and towelling himself, out comes a Rolex watch which he puts on. He does not need to know the time does he, its on the scoreboard and besides, he hasn’t got to be anywhere that soon . Its just another trade off to his sponsors. So play tennis, win or lose “ Must put watch On “ is his first thought, paid for by his sponsors. Today in The Times Andy Murray is there on a full page ad being linked to another brand of posh watch !
Slowly I’m coming to realise that sports stars are not really “ sponsored” as much as “ owned “ Tonight on the telly, I have had some Septic swimmer plugging Head and Shoulders and the fragrant Victoria Pendleton doing the same with a link to Pantene shampoo.
I think it’s gone too far, how can you be a sports person when you are available at the beck and call of corporate business ?
Let’s post these ridiculous tie-in’s, links, sponsors and partners.. Name and shame ….
Roger Federer is a fantastic tennis player and seemingly all round “good Guy “ but has anyone else noticed that immediately he finishes a match, while winding down and towelling himself, out comes a Rolex watch which he puts on. He does not need to know the time does he, its on the scoreboard and besides, he hasn’t got to be anywhere that soon . Its just another trade off to his sponsors. So play tennis, win or lose “ Must put watch On “ is his first thought, paid for by his sponsors. Today in The Times Andy Murray is there on a full page ad being linked to another brand of posh watch !
Slowly I’m coming to realise that sports stars are not really “ sponsored” as much as “ owned “ Tonight on the telly, I have had some Septic swimmer plugging Head and Shoulders and the fragrant Victoria Pendleton doing the same with a link to Pantene shampoo.
I think it’s gone too far, how can you be a sports person when you are available at the beck and call of corporate business ?
Let’s post these ridiculous tie-in’s, links, sponsors and partners.. Name and shame ….