Sky faces paying extra £1.8bn for Premier League broadcast rights

[TomandJerry]

Sky could be forced to pay an extra £600m annually to retain the lion’s share of Premier League matches when the next rights auction launches this year, with Amazon emerging as a potential competitor for the biggest prize in UK sport broadcasting.

Google, Apple, Facebook and Netflix are other possible rivals for Britain’s most valuable sports rights, which are split between Sky and BT under the current three-year deal. The prospect of a heated auction involving deep-pocketed tech firms has led analysts to estimate that Sky might have to pay a premium of up to 45% on the near £4.2bn it paid last time. That means a further £1.8bn, or £600m annually, to keep Silicon Valley off the ball.

 

[spence]

Great to see Sky facing serious competition.Can only mean more money

 

[jamie the seagull]

The cost has got too great for one company to bid.
I would expect 2 or more will come to an agreement to make a joint bid to share cost/coverage.

 

[BUTTERBALL]

Amazon could blow BT and Sky out of the water if they wanted. Not sure any of the other tech giants like Google, Facebook and Apple have any strategic reason to bid.

 

[Ernest]

If Amazon or Google went anywhere near SKY's Football rights the Murdoch press would declare war on them and their tax affairs

 

[Hampster Gull]

If Amazon or Google went anywhere near SKY's Football rights the Murdoch press would declare war on them and their tax affairs

And rightly expose their exploitation of the global tax system? Seems fair enough to me and I'm not even a Corbyn tree hugging leftie

 

[Stumpy Tim]

Great to see Sky facing serious competition.Can only mean more money

For the players and agents. No one else gets it

 

[Driver8]

Great to see Sky facing serious competition.Can only mean more money

For who? More money for already wealthy players, less money for subscribers like me.

 

[Weststander]

But will we be part of it then, or watching enviously from the Championship?

 

[GT49er]

Great to see Sky facing serious competition.Can only mean more money

Can only mean more money to be paid out by service users.

 

[spence]

Can only mean more money to be paid out by service users.

More money to clubs. You are under no obligation to subscribe to Sky or whoever.

 

[GT49er]

More money to clubs. You are under no obligation to subscribe to Sky or whoever.

Of course I'm not. I don't subscribe to Sky Sports. But everyone who does will be required to foot the bill. Sky aren't going to pay it out of their shareholders' pockets you know.

 

[clippedgull]

Amazon could blow BT and Sky out of the water if they wanted. Not sure any of the other tech giants like Google, Facebook and Apple have any strategic reason to bid.

Indeed, if Amazon were taking an interest then I would expect Netflix to keep an eye on proceedings as well!

 

[Megazone]

Poor old Sky. Anyone else up for doing a whip round so Sky can pay these ridiculous broadcasting rights?

 

[Couldn't Be Hyypia]

Great to see Sky facing serious competition.Can only mean more money

How on any world is that a good thing?

 

[El Presidente]

Poor old Sky. Anyone else up for doing a whip round so Sky can pay these ridiculous broadcasting rights?

I think you'll find Sky subscribers are already doing that.

The EPL have seven domestic TV packages, Sky have five and BT two.

The next deal could result in the packages being split between more participants.

The one thing driving Sky is that they need football, the tech companies don't, as the UK is an irrelevance in their global footprint.

If you look at the size of the players, the US companies could easily blow our domestic players out of the market in the bidding, but what would be their motivation?

Apple is worth £625 billion
Amazon £357 billion
Google £490 billion
Netflix £57 billion
Sky £16 billion
BT £29 billion


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[Perfidious Albion]

And where does that leave the home t v supporter? Does he have to subscribe to three or four t v providers in order to watch his team's games?

It is the fan who pays ......as usual.
I am still miffed that today's game is on BT and not Sky.

 

[One Teddy Maybank]

And rightly expose their exploitation of the global tax system? Seems fair enough to me and I'm not even a Corbyn tree hugging leftie

This.


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[The Merry Prankster]

Great to see Sky facing serious competition.Can only mean more money

I'd love to hear the rationale behind that comment.

 

[The Birdman]

Just wondering if they will kill the goose that laid the golden egg.