It's happening and I'm scared.
As a fat middle-aged man obviously I'm, in part, target audience for the store.
Thankfully my loathing of telling everyone what clothes I'm wearing (and I assume my great head of hair) I've been able to give their stores a wide berth.
But now half of Stat Club Junior's are of an age where they'll at least look around SuperDry, naturally with my wallet close by, and sadly I'm now the owner of 3 items of SuperDry clothing. (not that you'd know that to look at them)
I need talking down before I decide a lime green hoodie with 'SuperDry Tokyo' emblazoned across the front and back, is what's missing from my wardrobe.
As a fat middle-aged man obviously I'm, in part, target audience for the store.
Thankfully my loathing of telling everyone what clothes I'm wearing (and I assume my great head of hair) I've been able to give their stores a wide berth.
But now half of Stat Club Junior's are of an age where they'll at least look around SuperDry, naturally with my wallet close by, and sadly I'm now the owner of 3 items of SuperDry clothing. (not that you'd know that to look at them)
I need talking down before I decide a lime green hoodie with 'SuperDry Tokyo' emblazoned across the front and back, is what's missing from my wardrobe.