Recommended: "The Great Hack" : Netflix documentary on the Cambridge Analytica Scandal
Just thought I'd recommend the Netflix documentary The Great Hack for those who might be interested but not aware of it. It's definitely worth a watch.
It's about the Cambridge Analytica scandal and how they were instrumental in successfully manipulating the US election and also the Brexit campaign, to name but two, by using data sourced from Facebook.
Much of the data was sourced from people who had answered an innocuous looking personal profile quiz which had been designed specifically to harvest information which could then be sold. From the information gathered swing voters from swing states and constituencies were then identified as potential "persuadables" who were then targeted with ads and newsfeeds personally tailored to manipulate their way of thinking and subsequent voting.
The documentary also reveals how voters were manipulated in other countries' elections such as Trinidad and Tobago where the manipulation tactics used by* Cambridge Analytica were actually quite sinister.
The Great Hack focuses on a former Cambridge Analytica employee and whistleblower called Brittany Kaiser. For some reason everytime her name was mentioned I couldn't help thinking about that other shadowy, string pulling figure from The Usual Suspects, Keyser Soze.
Just thought I'd recommend the Netflix documentary The Great Hack for those who might be interested but not aware of it. It's definitely worth a watch.
It's about the Cambridge Analytica scandal and how they were instrumental in successfully manipulating the US election and also the Brexit campaign, to name but two, by using data sourced from Facebook.
Much of the data was sourced from people who had answered an innocuous looking personal profile quiz which had been designed specifically to harvest information which could then be sold. From the information gathered swing voters from swing states and constituencies were then identified as potential "persuadables" who were then targeted with ads and newsfeeds personally tailored to manipulate their way of thinking and subsequent voting.
The documentary also reveals how voters were manipulated in other countries' elections such as Trinidad and Tobago where the manipulation tactics used by* Cambridge Analytica were actually quite sinister.
The Great Hack focuses on a former Cambridge Analytica employee and whistleblower called Brittany Kaiser. For some reason everytime her name was mentioned I couldn't help thinking about that other shadowy, string pulling figure from The Usual Suspects, Keyser Soze.