Player kit sponsorship price rise

[El Presidente]

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

 

[Rugrat]

Fairly predictable ... assume they positioned the increase as a price reduction because they were adding meaningless features to it

What do you get for it?

 

[Goldstone1976]

Fairly predictable ... assume they positioned the increase as a price reduction because they were adding meaningless features to it

What do you get for it?

Name and message of support in every programme beside your player's photo
4 tix (full kit) or 2 tix (home or away kit) for a dinner with your player. Last year there was a dedicated kit sponsor's dinner; next season that has been removed and instead you get seats at the players' awards dinner
A shirt, signed by your player - which it's easy enough to walk around the dinner and get others to sign too.

Best bit for me? At the dinner last year, I spent 15 mins with Nathan who was refreshingly honest and informative, and 10 mins with COG, who was similarly open and a really top bloke.

Worth it? Depends on your perspective, I guess. Can the club justify the price increase this year? - nah, not really, tbh.

 

[Rugrat]

Worth it? Depends on your perspective, I guess. Can the club justify the price increase this year? - nah, not really, tbh.

There's never going to be a financial justification for it ... just if it makes you feel 'warm and tingly' inside

Increasing the price (without adding benefits) after the result of last season and the reduction in ST's is a very odd move. They either have a real handle on demand and know it will fly off the shelves or the marketing guy has no idea where the sustainable price point is and is just punting a bigger number

 

[dejavuatbtn]

For that sort of money you could sponsor our junior football club's home and away kits for 13 squads!

 

[The Andy Naylor Fan Club]

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

Blimey. Bozza had better post the annual NSC shirt sponsor donation thread now.

 

[Stat Brother]

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

Next season you could be sponsoring Lord Bobby of Zamora.

 

[Herr Tubthumper]

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

I used to sponsor a kit with two friends. The price increases coupled with the Albion contacting me 2 years in succession claiming I hadn't paid, and annoying and with difficulty being asked to find proof of the account in paid the money to almost a year later, left a bad taste so we stopped.

 

[Bozza]

I got the email a week or so ago and hadn't noticed the price increase.

They've made what is quite a significant change though. Previously there was a special shirt sponsors' event. Now that isn't happening and sponsors get to go to the awards dinner. This is usually £100 a seat, if I remember correctly. I'm not sure whether this is an enhancement or not though. I've never been to the previous sponsors' dinner, but it strikes me that it would be smaller and more intimate than the awards dinner, so attendees would probably get more time to mix with playing and coaching staff.

With the kit sponsorship programme now in its 15th year in its current format, we have decided to enhance the package for the coming season to enable our loyal sponsors to attend the prestigious End of Season Awards Dinner as part of the package.

The benefits of being one of our kit sponsors’ include:
• Company or personal dedication next to your sponsored player on the website and in every matchday programme of the 2015/16 season
• Invitation to the End of Season Awards Dinner at the Amex where you will sit with your sponsored player.
• Pre-event drinks reception with your chosen player.
• A signed shirt and a photo of you with your nominated player

With full sponsorship you will be entitled to four places at the prestigious End of Season Awards Dinner or two places for sponsoring a home or away kit.

 

[Herr Tubthumper]

I got the email a week or so ago and hadn't noticed the price increase.

They've made what is quite a significant change though. Previously there was a special shirt sponsors' event. Now that isn't happening and sponsors get to go to the awards dinner. This is usually £100 a seat, if I remember correctly. I'm not sure whether this is an enhancement or not though. I've never been to the previous sponsors' dinner, but it strikes me that it would be smaller and more intimate than the awards dinner, so attendees would probably get more time to mix with playing and coaching staff.

With the kit sponsorship programme now in its 15th year in its current format, we have decided to enhance the package for the coming season to enable our loyal sponsors to attend the prestigious End of Season Awards Dinner as part of the package.

The benefits of being one of our kit sponsors’ include:
• Company or personal dedication next to your sponsored player on the website and in every matchday programme of the 2015/16 season
• Invitation to the End of Season Awards Dinner at the Amex where you will sit with your sponsored player.
• Pre-event drinks reception with your chosen player.
• A signed shirt and a photo of you with your nominated player

With full sponsorship you will be entitled to four places at the prestigious End of Season Awards Dinner or two places for sponsoring a home or away kit.

I've not been to the Awards but my initial feeling is this is a down-grade. The kit sponsor dinner was informal, small, intimate, you sat with 2 players on a table of 10, and could mingle and freely talk to any player after the food for a fair amount of time. From what I gather the awards isn't like this.

 

[DarrenFreemansPerm]

2014/15 £950 to sponsor home and away kit
2015/16 £1,150 to do the same.

I live a distance from the Amex so don't have a season ticket, have sponsored kit for the last few seasons, but can't see any justification of a £200 rise, especially as last year I was sponsoring Paddy McCourt, whose whole wardrobe probably cost less than £950, and he was rarely seen wearing the stripes anyway.

I appreciate the club have to raise revenues wherever possible, but can't see how this can be justified, unless they have a long waiting list of willing sponsors.

The optimist in me hopes this price hike is because the club knows we have some exciting players coming in, the pessimist suspects the increase is just another way of making extra £'s.

 

[seagullsovergrimsby]

I foresee this going up to a £2,500 sponsorship in the Premier League #Barbernomics

 

[El Presidente]

I've been to a couple of the shirt sponsor dinners and they've been fantastic. Mrs EP got to have her photo taken with Calde and PIG, which made her season. The players were gracious, patient, some very funny (Orlandi, Gus and Kemy especially).

I don't see what the enhancement is personally, the end of season awards have been excruciating , so it seems an opportunity to convert two evenings the players would rather not attend ( and I don't blame them) into one.

 

[Superphil]

I'm toying with this now, it's a price hike, and having been to both the kit sponsors dinner and the awards dinner, the former is/was perfect, casual and fun. The awards dinner is a shirt and tie job, loads of other sponsors and dignitaries, less integration with the players and lots of guff about the youth/U21/women/AITC etc, I enjoy it, but the kit sponsors do is/was better for the fans to mix with the players.

 

[Goldstone1976]

There's never going to be a financial justification for it ... just if it makes you feel 'warm and tingly' inside

Increasing the price (without adding benefits) after the result of last season and the reduction in ST's is a very odd move. They either have a real handle on demand and know it will fly off the shelves or the marketing guy has no idea where the sustainable price point is and is just punting a bigger number

i suspect it's the latter of your two options. It's a fail for me; I won't renew - I see the removal of the dedicated dinner and replacement at the awards dinner as a downgrade not an upgrade, and I'm being asked to pay more for it to boot. Not for me this season, ta.

 

[Thunder Bolt]

I used to sponsor a kit with two friends. The price increases coupled with the Albion contacting me 2 years in succession claiming I hadn't paid, and annoying and with difficulty being asked to find proof of the account in paid the money to almost a year later, left a bad taste so we stopped.

That happened to me three years ago.

I agree with the above posts, that the sponsors dinner was fun. It's like everything else in the club now, becoming out of the reach of fans and changing to corporate only.
To be fair, we stopped sponsoring last year because I'd retired, but if I hadn't, we wouldn't do it with the present benefits.

 

[Herr Tubthumper]

That happened to me three years ago.

Did they put the burden on you to prove you'd paid? I found a bank statement with a reference of "Craig Noone Kit" on it but the club would not accept this and check their accounts...instead they asked me to prove which account it went into. Was a right ball-ache.

PS And yes I know I should have kept the details but this was a year or so after the event.

 

[Herr Tubthumper]

I've been to a couple of the shirt sponsor dinners and they've been fantastic. Mrs EP got to have her photo taken with Calde and PIG, which made her season. The players were gracious, patient, some very funny (Orlandi, Gus and Kemy especially).

I don't see what the enhancement is personally, the end of season awards have been excruciating , so it seems an opportunity to convert two evenings the players would rather not attend ( and I don't blame them) into one.

This.

 

[Thunder Bolt]

Did they put the burden on you to prove you'd paid? I found a bank statement with a reference of "Craig Noone Kit" on it but the club would not accept this and check their accounts...instead they asked me to prove which account it went into. Was a right ball-ache.

PS And yes I know I should have kept the details but this was a year or so after the event.

I keep our bank statements for 6 years, so I had proof of the exact amount paid to BHA at the beginning of August. It was April the following year when they queried the payment. They did accept it.

 

[Beach Hut]

Went once and could not go this year due to work commitments however Frutos got my place and glad the lad enjoyed it.

The Awards Dinner sounds like corporate nonsense to me so jury out on sponsoring I will see what the appetite is from others first.