Seagull over Canaryland
Well-known member
Sponsorship and income is the name of the game, even in the Premier League, look at Man U, Man C etc. Life paying your squad and their agents Premier level wages, fees and bonuses is ridiculously expensive and will rapidly eat into their Sky windfall and Zaha money. In practice they will be very largely dependent on other peoples money for survival especially as they won't exactly break even on gate income, corporate hospitality etc. and that's before they unleash any more money on Prem level transfer fees or big capital sums on upgrading Selhurst Park, none of which is cheap.
Life in the Premier League (or on parachute money for that matter) is an artificial existence. I'm sure we wouldn't have thought twice about accepting the Prem cash but at least under FFP we are more in control of our financial destiny. That's the one aspect of FFP that is morally good, albeit still too many questions as to how effectively it will be enforced, at this stage.
The CPFC 2010 consortium promised significant investment under their regime. Yes to their credit they steadied the ship and their gamble has paid off, now they do not have to live up to those personal financial promises, so must be very relieved they can use someone else's money.
Life in the Premier League (or on parachute money for that matter) is an artificial existence. I'm sure we wouldn't have thought twice about accepting the Prem cash but at least under FFP we are more in control of our financial destiny. That's the one aspect of FFP that is morally good, albeit still too many questions as to how effectively it will be enforced, at this stage.
The CPFC 2010 consortium promised significant investment under their regime. Yes to their credit they steadied the ship and their gamble has paid off, now they do not have to live up to those personal financial promises, so must be very relieved they can use someone else's money.