OT- How to get my business on first page of google ?

[hopkins]

I've done all the key words etc but is there a company that can "guarantee" first page at a low cost ? It's a small family run business. If anybody can help that would be kind. Just need a bit of help at the moment.

 

[Pickledegg]

Unique content and keep adding it!

Don't over saturate the KW's and build back links in the same or similar field you are in!

No one can guarantee page 1 for obvious reasons but there are strategies people use! Problem is Google keeps shifting the goal posts!

If you are hoping for page 1 local search rankings, this should be easier but all depends how competitive your KW's are?!

 

[kevo]

I'm not an expert, but the way Google works is that it will rank you highly if you have lots of 'referrers' from other well-respected and popular sites. In other words, you need to market your website and make sure it is linked to and listed and recommended elsewhere. In other words, the more links you have on other sites the higher up the ranking you will be (although keywords, tags etc are also taken into account).

Some of these links may be useful:

http://static.googleusercontent.com.../search-engine-optimization-starter-guide.pdf

http://www.businessinsider.com/10-b...-should-know-2010-1#monitor-where-you-stand-1

http://www.youtube.com/watch?v=y33iORYqFog

http://www.youtube.com/watch?v=y33iORYqFog

http://www.bloggersentral.com/2010/04/submit-siteblog-to-google-yahoo-and.html

http://www.webgnomes.org/blog/33-free-seo-tools/

http://pro-seo.blogspot.co.uk/2006/06/how-to-get-backlinks.html

 

[desprateseagull]

add links from twitter, with #hashtags to specific products or company name etc.. for me, a personal recomendation weighs far heavier than google

 

[hybrid_x]

pay someone in china or india to click on it from different IP addresses a few hundred thousand times.....many sites use this method.

but the best is to have it linked to from other sites.....and updáte it at least once a fortnight or the bots start to leave it alone.

 

[Deleted member 22389]

I've done all the key words etc but is there a company that can "guarantee" first page at a low cost ? It's a small family run business. If anybody can help that would be kind. Just need a bit of help at the moment.

Just keep adding good quality content to your site and building links with other sites of a similar type. Also a good set of Title tags also helps. Google looks at these things. If you can get one way links from other sites that is event better.

Getting listed on page one for a variety of keywords also depends on what type of business your promoting. If you where selling mobile phones for example then the chances of getting on page one in the natural listings would be difficult because the market is so saturated with other sites.

If on the other hand what you are promoting is completely unique the chances of you getting listed on page one or page two will be a lot easier.

Have a look at what your competitors are doing, take a look at the type of title tags they use and their content.

If you want to be gauranteed at the top of the listings in Google, then you could always pay for adwords. It's not cheap thou. I remember the company I worked with where spending £200 quid a day on adwords, it bought in thousands of visitors but they could afford it. Another company I worked with spent a £10.00 a day and hardly did a thing.

Also doing the SEO yourself can be time consuming and disheartening at times. I remember building a site around linux. Because Linux was quite unique at the time my site was getting around 400-500 unique visitors a day because my content was new, nobody else was doing it, so therefore I was appearing on Page one and two for a variety of keywords. One day I checked my analytics and I was down to 150 - 200 unique visitors a day because Google had changed. Since then my visitors have kept plummeting because now they are thousands on new sites all doing the same types of things my site was doing.

My site for this month has still bought the following traffic.
You might ask why I got 4,326 page views and then 3,455 unique visitors. This is because people visit one page for help and dissapear off the site.

Visits
3,704

Unique Visitors
3,455

Pageviews
4,326

Pages / Visit
1.17

Avg. Visit Duration
00:00:42

Bounce Rate
90.96%

% New Visits
91.90%

 

[dougdeep]

A friend of mine tried this and they removed his site altogether

 

[bluenitsuj]

@%1;Its possible, but not easy to get to the top of the rankings. You get the big boys at the top - like Amazon etc because they spend thousands on ad campaigns. I work in SEO and website marketing and as others have said, google keep changing the rules.

Good ways of getting hits are through Facebook, Twitter. LinkedIn etc

If you ever want more info, you can always pm me

 

[Deleted member 22389]

Its possible, but not easy to get to the top of the rankings. You get the big boys at the top - like Amazon etc because they spend thousands on ad campaigns. I work in SEO and website marketing and as others have said, google keep changing the rules.

Good ways of getting hits are through Facebook, Twitter. LinkedIn etc

If you ever want more info, you can always pm me

Don't know exactly what Google did last year, but it buggered up my unique visitors. I didn't make any money off my site, but it was kind of disheartening.
SEO is a full time job. I have never really looked at getting hits through Facebook, Twitter and such as I have always felt these might have been a waste of time. Is it really worth it?

 

[The Antikythera Mechanism]

I have used a website marketing company for the last 10 years to keep our keywords at No 1 in sponsored links. Our budget is currently set at £150/day Mon - Fri, so costs about £3,500 per month. The sales generated far exceed the cost, though.

 

[bluenitsuj]

Don't know what Google did last year, but it buggered up my unique visitors. I didn't make any money off my site, but it was kind of disheartening.
SEO is a full time job. I have never really looked at getting hits through Facebook, Twitter and such as I have always felt these might have been a waste of time? Is it really worth it

I personally hate facebook, twitter etc, but when I set my business up, I needed to use them for my business. It also depends on the product/ service you are selling/promoting.

If I spend some time concentrating on Facebook, it can increase my website page hits more than 10fold. Twitter can be the same but ut is constant, you have to keep doing it.

Having a blog is very important, add content regularly, link it to your website and also have many links throghout the blog ( it is important not to just link straight to your website as google will suss this out and ignore it - maybe link to a news piece in the subject of what you are blogging about )

I could go on and on.

 

[CheeseRolls]

I've done all the key words etc but is there a company that can "guarantee" first page at a low cost ? It's a small family run business. If anybody can help that would be kind. Just need a bit of help at the moment.

There you go, already lots of good advice. I would just add a couple more things.

1 What is it that you mean about the first page ? Is this based on a search for your company name, or is it a generic search for your company type ? Is your market local, national or international ?

2 Google LOVE fast loading pages. If you want to be loved by google, make sure your site is hosted, by a decent ISP, cache content and tune the site. Make use of the Google Webmaster tools, to make sure that your site is being indexed and page speed insights, which steps you through speeding up your page load time. Another useful resource here is Yahoo yslow. It is available as an addin for Chrome and Firefox.

 

[patchamalbion]

We use a company to keep a lot of our business areas on page 1 but with some of them being in such competitive markets and competing with money supermarket and go compare etc we're still not guaranteed to be up there- very tough as google constantly change the goal posts and you can be penalised quite easily!

 

[Dick Head]

I personally hate facebook, twitter etc, but when I set my business up, I needed to use them for my business. It also depends on the product/ service you are selling/promoting.

If I spend some time concentrating on Facebook, it can increase my website page hits more than 10fold. Twitter can be the same but ut is constant, you have to keep doing it.

Having a blog is very important, add content regularly, link it to your website and also have many links throghout the blog ( it is important not to just link straight to your website as google will suss this out and ignore it - maybe link to a news piece in the subject of what you are blogging about )

I could go on and on.

You can use a tweet scheduler to make that a bit less painful. My favourite is SocialOomph.

 

[The Mole]

pay someone in china or india to click on it from different IP addresses a few hundred thousand times.....many sites use this method.

but the best is to have it linked to from other sites.....and updáte it at least once a fortnight or the bots start to leave it alone.

Be careful about this approach. Google are constantly changing their approach so, if you try to cheat the system, they will penalise you. Lots of good advice here - but basically it's not cheap and it's not quick. We're trying to do the same ourselves at the moment. The one constant thread is good content.

 

[bluenitsuj]

You can use a tweet scheduler to make that a bit less painful. My favourite is SocialOomph.

I do use hootsuite, it allows me to schedule across all social media. I have not used socialoomph, may have to check that out.

 

[Couldn't Be Hyypia]

In other words, the more links you have on other sites the higher up the ranking you will be (although keywords, tags etc are also taken into account).

A friend of mine tried this and they removed his site altogether

I have used a website marketing company for the last 10 years to keep our keywords at No 1 in sponsored links. Our budget is currently set at £150/day Mon - Fri, so costs about £3,500 per month. The sales generated far exceed the cost, though.

Be careful about this approach. Google are constantly changing their approach so, if you try to cheat the system, they will penalise you. Lots of good advice here - but basically it's not cheap and it's not quick. We're trying to do the same ourselves at the moment.

Please, please be cautious about using links. Be particularly careful if you are buying links (call them what you like, sponsored, promoted, blog networks etc - they are all unnatural links in googles eyes).

In the last few weeks Google have started to be far more aggressive about unnatural links and even the big boys are in their targets. Expedia lost 60% of their traffic overnight two weeks ago. Music magpie have disappeared from the search results altogether. Halifax have lost hundreds of thousands of visits. Do some search into "google link penalties " and any of these names and you'll see what has been happening.

If a company is buying links for you - of any kind - I'd strongly recommend you stop right now. Better still you will need to look at removing all those paid or unnatural links. Seriously, google are getting very serious about it. If you want to check your search volume (and to see if you have already been hit) use the free tool on search metrics.

Many, many seo company clients are being punished because agencies have been breaking the rules (this isn't new news, but the big punishments are). Most will deny it is down to their strategy, but it is. If you are worried drop me a PM. There are a few sources and ideas I'll share if you're not convinced by your seo company's replies.

TAM - I think you're talking about paid search. In which case google are happy to take your money to put your ads in Adwords. Quick question, do you need to be in position one? Sometimes the roi is better in position 2 because the ad is far cheaper but only a little less effective. Worth asking your paid search agency if they are measuring roi by keyword and testing positions. I would hope they are.

 

[easynow]

You need a unique business name and I recommend you use google adwords if you don't already.

 

[The Antikythera Mechanism]

TAM - I think you're talking about paid search. In which case google are happy to take your money to put your ads in Adwords. Quick question, do you need to be in position one? Sometimes the roi is better in position 2 because the ad is far cheaper but only a little less effective. Worth asking your paid search agency if they are measuring roi by keyword and testing positions. I would hope they are.

Thanks for your input, much appreciated. We're in a specialised sector so our keywords are quite specific, only used by us and a limited number of competitors, however they are quite prepared to get into a bidding war, sometimes driving the cost of staying a No1 beyond our budget so moving us to position 2. Our roi is measured by keyword and testing positions. There is a tangible reduction in telephone and email enquiries from new prospective clients, when our campaign is not running. We, actually, had an enquiry from the Saudi Bin Laden Group, as a result of our campaign, for consultancy advice about the Mataf Expansion at Mecca. That, in itself, paid for 6 months campaign.

 

[desprateseagull]

I would have a/cs on twitter, pinterest, instagram etc, if only to stop someone cyberjacking your brand name..

selective cross hashtagging with popular events could draw people to your site..

eg- " #Sochi (re winter Olympics) the best deal on xyz, at #mycompany..."