Same as the people (mostly women) that talk ENDLESSLY about Wimbledon for two weeks, and then never mention tennis, or any other sport, again until next year.On the contrary, I find lots of people enjoy the Olympics in a really bizarre way. “Oooh did you see the cycling/sailing/curling/window cleaning championships?” despite the fact these people have literally no interest in the sport at any other time. Another one’s that Rugby World Cup, I know plenty of people that have paid a small fortune to go to it despite having never been to a Rugby match. Some people would literally go to the opening of an envelope if Sky Sports promoted it enough.