AmexRuislip
Retired Spy 🕵️♂️
I switched to this thread as this is an interesting discussion and it might derail the other thread.
It seems you can market beers as alcohol free and above 0.05 Waitrose has
(https://www.waitrose.com/ecom/products/erdinger-weissbrau-alkohol-frei-germany/821331-281019-281020) and Brewdog are using the term Alcohol Free on their cans and packaging (https://www.brewdog.com/uk/punk-af-4-x-cans).
Your point about introducing new brands as opposed to creating AF versions of existing brands is a good one. Brewdog have not done this; they have created an AF version of their full core range. It sets you up to fail though, as one immediately compares the AF beer to its alcoholic version as opposed to judging it on its own merits. Well, I did when I went to a Punk AF tasting session. Time will tell if this approach works.
I totally get the bars as opposed to pub thing. And one thing it’s done it made alcohol establishments more gender democratic which can only be a good thing; a welcome bonus is the eye candy in my local Mikkeller and Brewdog bars is excellent.
I'm off to the Rebellion Brewery tomorrow, to peruse any offers