I suppose it's no revelation but looking round the ground on Saturday, and all the media attention, made me realise what a huge machine the league is. So little of it is the actual football, it's all branding, rights, tv, adverts, transfer 'news'. It's all just money, money, money and it will surely one day cease. Especially with tv viewing figures nosediving of late. We're inside the belly of this evil machine, and the machine is bleeding to death.
For something that's 'bleeding to death', it seems extraordinarily healthy. TV figures 'nosediving' is a huge exaggeration and takes no account of the worldwide interest in the Premier League. The media attention is driven by a demand for one of the most successful exports this country has ever created. I'm not a huge fan of the 'corporate-ness' of football at the top level, but the sport was absolutely dying on its arse for most of the 1980s before the Premier League made it an attractive enough package to attract serious money. The good outweighs the bad overall. The fact that football itself has not held firm and channeled that money sensibly rather than pouring it into the pockets of agents and players is the problem. If I give you £100 and you spunk the lot on champagne, is that my fault?