It was all quite a bit less last year. I know match kit sponsorship was a flat rate of £1200 +VAT, it was my last season as a kit sponsor having done it for the past 11 seasons. This upcoming season it is £2250+VAT (Cat C game) rising to £4750+VAT for a category A game. So much for remembering where we came from, this has probably priced out any fans left who enjoy the kit sponsorship thing. It's not like it's a money spinner, even at those rates it will only pay a couple of weeks wages for one Premier League player.
I'm a bit confused by the kit sponsorship details in the new Commercial Brochure. Previously, you always sponsored a kit for a whole season, so what does the below mean:
One of our most popular packages, there are matchday and seasonal benefits to sponsoring the kit of an Albion player.
Four hospitality places with premium seating to watch the match
•
Pre-match dressing room tour and photo in the dug-out seats
•
Corporate gift for each guest
•
Four places at the Players’ Awards Evening at the end of the season, with private drinks reception with the first-team players
•
Signed shirt
PACKAGE PRICES
Category A: £4,750 + VAT
Category B: £3,250 + VAT
Category C: £2,250 + VAT
I'm a bit confused by the kit sponsorship details in the new Commercial Brochure. Previously, you always sponsored a kit for a whole season, so what does the below mean:
One of our most popular packages, there are matchday and seasonal benefits to sponsoring the kit of an Albion player.
Four hospitality places with premium seating to watch the match
•
Pre-match dressing room tour and photo in the dug-out seats
•
Corporate gift for each guest
•
Four places at the Players’ Awards Evening at the end of the season, with private drinks reception with the first-team players
•
Signed shirt
PACKAGE PRICES
Category A: £4,750 + VAT
Category B: £3,250 + VAT
Category C: £2,250 + VAT
If I didn't know better, I'd guess that the club doesn't currently have a commercial manager and there might be some sort of copy and paste error going on here, as the kit sponsorship packages (which, surely, are seasonal and not match by match) carry exactly the same pricing structure and pricing as the match ball sponsorships.
The club as we knew it is dead. The sacrifice for Bloom saving and transforming us is to become a corporate juggernaut designed to milk money from anyone possible with little care for the fans of yesterday.
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The system they introduced last season was to be the kit sponsor for a particular game, rather than a player for the whole season. You chose which match when you signed up for it. The package included 4 hospitality seats for your chosen game, together with 4 tickets for the end of season awards dinner, and exclusively for kit sponsors pre-dinner drinks with the players. We thoroughly enjoyed it and had planned to do it again, accepting it would go up a bit, but to double in price, that was too much.
As a footie shirt collector I asked if I could have one of the players shirts after the game that I was the kit sponsor for, and was told no, which was the only downer of the day really.
It was all quite a bit less last year. I know match kit sponsorship was a flat rate of £1200 +VAT, it was my last season as a kit sponsor having done it for the past 11 seasons. This upcoming season it is £2250+VAT (Cat C game) rising to £4750+VAT for a category A game. So much for remembering where we came from, this has probably priced out any fans left who enjoy the kit sponsorship thing. It's not like it's a money spinner, even at those rates it will only pay a couple of weeks wages for one Premier League player.
The club as we knew it is dead. The sacrifice for Bloom saving and transforming us is to become a corporate juggernaut designed to milk money from anyone possible with little care for the fans of yesterday.
Based on 16 players, for 19 games, at £3250 (the Cat B price) that's a MILLION POUNDS.
Or a £20k/week squad player's wages for a YEAR.
There is only one kit sponsor per game, making it around £60K per season in income, for which they have to provide 76 full hospitality packages and 76 seats at the end of season awards dinner.
That's a bit ODD then. Why make you chose ONE specific player, if he's then the only player sponsored for that match?
Or are you 'his' kit sponsor for the season, but you only get the perks on one given matchday??
I'm guessing you are sponsoring the whole squads kit then, just for that match ?