Weststander
Well-known member
A lot of the billion was spent in buying the players as brands. Pogba's shirt sales raised £190m in his first 3 weeks at the club being an example. It's a positive spend in many ways.
Club’s make 10% to 15% on shirt sales, the lions share goes to Nike, Adidas etc. Lots of football finance pieces have always explained this.
It’s urban myth from fans of Manure, Real and Juve that subsequent “merchandise sales paid for the transfer”.