Really? On that basis, the club might as well sell tickets to the highest bidder then.Don't see the problem myself.
A lot depends on how you define loyalty. IMO it's a combination of financial and period of time. The club don't benefit financially from those going to away games and the players on the field have no way of differentiating between one fan who has been to every awAy game or just one.
On a financial basis companies or individuals buying 1901 tickets should have more LPs assigned to the ticket than an old codger like me sat in the stands paying a reduced price.
Of course the points we are talking about aren't really 'loyalty' points but rather 'reward' points. It makes little difference to the club who buys tickets, home or away, so long as they are sold.
I think most will have a good understanding as to what loyalty means. What it doesn't mean is a 1901 ticket holder who buys a ticket for 19 mates for each of the away games in the premier league, gets allocated the loyalty points and then gets at the front of the queue for a Europa League Final ticket. But I'm guessing you're comfortable with that.
As for reward or loyalty, WTF is that about. Call it a reward if you like but you're still being rewarded for your loyalty, ie renewing your season ticket, going to away games etc etc. Bizarre to suggest otherwise.