How do you solve a problem like Make Them Giants?

[Tom Hark Preston Park]

Oh dear O2, you'll be disappointed with that England showing. Where was the risk assessment? What's the Plan B for the rest of the RWC advertising campaign?

 

[Doc Lynam]

Oh dear O2, you'll be disappointed with that England showing. Where was the risk assessment? What's the Plan B for the rest of the RWC advertising?

Shock horror product marketing dept over emphasises the greatness of the product they have branded an association with!

 

[AlbionPics&SouthCoastTwit]

Ask Eli Manning. He's been second place his whole life but he's made it work as a Giant.

 

[hart's shirt]

Make Them Ants.

 

[Tom Hark Preston Park]

Make Them Ants.

Loving your work there sir!

 

[Colossal Squid]

To be fair this is a MASSIVE shock.

Consider that before the tournament kicked off England were one of the favourites and they have NEVER performed as badly as this in history.

So on the face of it there seemed little risk of the team being so monumentally shit as to show up the campaign in this way.

If I were O2 I'd be seriously considering sacking the sponsorship deal off. Abject failures of this level are not generally the best to be associated with.

Wonder if that Lucozade RWC advert will be pulled now too

 

[8ace]

I thought the tournament ended last night - or was that just wishful thinking

 

[Tom Hark Preston Park]

I thought the tournament ended last night - or was that just wishful thinking

Nope, you still got another couple of weeks of Paloma Faith torturing a cat to sit through yet.

 

[8ace]

Nope, you still got another couple of weeks of Paloma Faith torturing a cat to sit through yet.

Oh

EDIT: It's actually FOUR weeks

 

[8ace]

Consider that before the tournament kicked off England were one of the favourites

Mug money

 

[GT49er]

Bl00dy hell - what a monumental cock up by the organisers. Even FIFA managed successfully to get Japan and South Korea through the group stages of their world cup!
It wouldn't have been rocket science to make sure that two out of, maybe, Canada, Uruguay, Fiji and Italy were in the same group as the hosts. They should have brought in Blatter!

 

[Mutts Nuts]

Bl00dy hell - what a monumental cock up by the organisers. Even FIFA managed successfully to get Japan and South Korea through the group stages of their world cup!
It wouldn't have been rocket science to make sure that two out of, maybe, Canada, Uruguay, Fiji and Italy were in the same group as the hosts. They should have brought in Blatter!

Italy would beat us at the moment

 

[GT49er]

Italy would beat us at the moment

Whatever. I think you're mistaking me for someone who cares!

 

[Lord Bracknell]

To be fair this is a MASSIVE shock.

Consider that before the tournament kicked off England were one of the favourites and they have NEVER performed as badly as this in history.

So on the face of it there seemed little risk of the team being so monumentally shit as to show up the campaign in this way.

If I were O2 I'd be seriously considering sacking the sponsorship deal off. Abject failures of this level are not generally the best to be associated with.

Wonder if that Lucozade RWC advert will be pulled now too

They might consider rebranding the overpriced sticky drink as Llwchassaid, of course.

 

[Winker]

I guess a few ads will be pulled from ITV while they photoshop-out the white shirts. We'll beat Uruguay though won't we? ....