schmunk
Why oh why oh why?
I thought we were fans or supporters. Are we customers now?
Will the media be using the same language.
"Just listen to the sound of the Brighton customers in the North Stand. They are loving that goal. I don't think I've ever heard customers in such good voice."
"Supporters/Fans" and "Customers" are two different concepts and people can be one, both or neither. The club (Barbs) is right to use the different terms in the appropriate context.
* I support the Albion and buy stuff from the club (tickets, tat for the children etc.) so I am both.
* My wife doesn't follow football at all, but occasionally buys tat for the children - she's a customer but not a supporter - similarly away fans.
* Some of the overseas NSC posters may be avid fans, but never buy anything directly from the club - they're supporters but not customers.