Jeez, some people are never satisfied. This isn't aimed at anyone on this thread, but a lot of the time the broadcasting of cricket has been discussed on here people have moaned that it isn't on free-to-air channels. So the BBC splash out our money (whether you like cricket or not) and now apparently they're going to broadcast the 'wrong sort' of cricket. You can bet the last of your licence fee that if the tournament had been broadcast exclusively on a subscription channel people would have complained that cricket fans were being denied the chance to see this great new event.
The BBC can't broadcast all cricket; there's too much of it. That's why it's great that there are dedicated sports channels so that people who do like sport are able to watch it without clogging up the national airways with stuff that doesn't interest vast swathes of the population. And as it's the BBC as I mentioned above: I'm not sure that non-cricket lovers are thrilled that their cash is being spent in this manner. Actually that's wrong, I'm 100% sure seeing as even cricket lovers are moaning!