McTavish
Well-known member
- Nov 5, 2014
- 1,601
Why do people increasingly refer to a club's "fanbase" rather that its "fans"?
According to Google the trend started in 1993, so during the first year of the Premier League. Is it part of corporate jargon - analogous to "customer base" or is it something different? I can't think of any instance when "fanbase" can't simply be substituted by "fans".
So what gives?
According to Google the trend started in 1993, so during the first year of the Premier League. Is it part of corporate jargon - analogous to "customer base" or is it something different? I can't think of any instance when "fanbase" can't simply be substituted by "fans".
So what gives?
