From Trollburger:
“The street food revolution and why it doesn’t matter”
When I first started out I wrote a widely shared blog post entitled “The Street Food revolution and why it matters” where I envisioned the emergence of a thriving new culinary scene similar to what exists in many other parts of the world.
Working class people selling simple, nutritious and innovative dishes to other working class people at affordable prices, meanwhile promoting a local and sustainable ethos.
What I naively failed to factor into achieving this utopian vision was that we live in the corporate cess pit of the world where all space is heavily commodified and consumers are trained to desire trends and hype over what’s healthy and affordable.
I was recently head hunted for a new food hall that’s set to open in Brighton this year. I went along to meet them and discuss their proposal but immediately clocked it for the kind of concept this author derides.
I decided to burn my bridges by recklessly trolling them which while it may have not made me any friends, it had been a while since I’d had a good laugh.
Whilst I’m lucky and grateful to have the pitch at Evening Star I’m still having to rely on hype and extravagance in order to be profitable. My forays into simple, affordable and healthy food simply haven’t drawn in the crowds.
Still I’ve made peace with the fact that I’m doing the best I can in the environment that’s available to me. I guess the UK just isn’t ready for a real street food revolution yet.
I mean **** me, we just elected Boris Johnson ffs. You can lead a horse to water...
https://www.theguardian.com/comment...ake-diversity-privatised-space-small-portions
“The street food revolution and why it doesn’t matter”
When I first started out I wrote a widely shared blog post entitled “The Street Food revolution and why it matters” where I envisioned the emergence of a thriving new culinary scene similar to what exists in many other parts of the world.
Working class people selling simple, nutritious and innovative dishes to other working class people at affordable prices, meanwhile promoting a local and sustainable ethos.
What I naively failed to factor into achieving this utopian vision was that we live in the corporate cess pit of the world where all space is heavily commodified and consumers are trained to desire trends and hype over what’s healthy and affordable.
I was recently head hunted for a new food hall that’s set to open in Brighton this year. I went along to meet them and discuss their proposal but immediately clocked it for the kind of concept this author derides.
I decided to burn my bridges by recklessly trolling them which while it may have not made me any friends, it had been a while since I’d had a good laugh.
Whilst I’m lucky and grateful to have the pitch at Evening Star I’m still having to rely on hype and extravagance in order to be profitable. My forays into simple, affordable and healthy food simply haven’t drawn in the crowds.
Still I’ve made peace with the fact that I’m doing the best I can in the environment that’s available to me. I guess the UK just isn’t ready for a real street food revolution yet.
I mean **** me, we just elected Boris Johnson ffs. You can lead a horse to water...
https://www.theguardian.com/comment...ake-diversity-privatised-space-small-portions